I’m a Brand designer + educator, website queen, #mompreneur, wife, passport-stamp-collector and dog mom to CEO Sumo with big dreams.
Obsessed with: travelling the world (or at least dreaming about it right now), chai lattes, eating out, The Sound of Music (fun fact: I’ve been on the tour in Salzburg TWICE!) and chocolate - always chocolate!
After graduating from University with Honours, I was offered a job at a wonderful studio in Sydney, where I worked on brands both big and small, local and international. I had dreams to buy my own home and travel the world, but it felt impossible in my 9-5, earning a minimum wage as a Junior Designer.
Fast forward a few years, I took a leap of faith and went full time working for myself and creating side hustles to generate passive income (aka. making sales on my Etsy store, while in the air, flying from country to country!) .
11 years later and that leap has seen me travel the world whilst supporting my family, buy my dream home in Bondi and grow my family, all whilst continuing my passion for supporting other women and using my knowledge for creating long-lasting, strategic brands that succeed and attract dream clients - or super fans as my coach Maria Wendt likes to call them - for their businesses. I can't wait to help do that for you!
From the start she was very professional and easy to communicate with. I loved all the design ideas she presented and was really happy with her amazing creativity.
I'm really happy with my logo and branding for my new business. This was the second time I've worked with Erin and it won't be the last. Highly recommend!
She explained how she works and her design process from the beginning which made it easy to communicate my vision for a new start-up logo design. I would use again in the future and highly recommended.
I am in awe of the branding Erin created for my jewellery business, Sarah Joy. Her creativity and eye for detail exceeded every expectation I had. The process was smooth, concepts were extensive and I loved the initial moodboard phase, which ensured we were on the right track from the outset.