Consider me your biz BFF (aka. brand designer), here to help you attract dream clients and make you more money!

hey girl! it's so nice to meet you!

I’m a Brand designer + educator, website queen, #mompreneur, wife, passport-stamp-collector and dog mom to CEO Sumo with big dreams.

Obsessed with: travelling the world (or at least dreaming about it right now), chai lattes, eating out, The Sound of Music (fun fact: I’ve been on the tour in Salzburg TWICE!) and chocolate - always chocolate!

I'm Erin!

I’m passionate about helping women up-level their branding so they can attract dream customers and make more money to live a life with financial freedom. 

I didn’t always have this business, designing branding for my dream clients...

After graduating from University with Honours, I was offered a job at a wonderful studio in Sydney, where I worked on brands both big and small, local and international. I had dreams to buy my own home and travel the world, but it felt impossible in my 9-5, earning a minimum wage as a Junior Designer.

Fast forward a few years, I took a leap of faith and went full time working for myself and creating side hustles to generate passive income (aka. making sales on my Etsy store, while in the air, flying from country to country!) .

11 years later and that leap has seen me travel the world whilst supporting my family, buy my dream home in Bondi and grow my family, all whilst continuing my passion for supporting other women and using my knowledge for creating long-lasting, strategic brands that succeed and attract dream clients - or super fans as my coach Maria Wendt likes to call them - for their businesses. I can't wait to help do that for you!

Erin xox

You just don't have the time to create your own branding

Or you quite frankly, just don't know where to begin

You're tired of going down the Pinterest rabbit hole, pinning 34,712 logo ideas, but still not knowing what's right for your business goals

You believe details matter

You don't have a cohesive brand and your website and brand design don't visually align

You want a unique and custom brand look-and-feel, based on strategy, not trends

You want your brand to attract your dream customers

You’re a female business owner

we’ll be the perfect fit to work together, if:

Interested in working with me?

my business values


From the start she was very professional and easy to communicate with. I loved all the design ideas she presented and was really happy with her amazing creativity.

I've thoroughly enjoyed the branding process with Erin.


Erin was great to work with and is very skilled at what she does. 

I'm really happy with my logo and branding for my new business. This was the second time I've worked with Erin and it won't be the last. Highly recommend!


She explained how she works and her design process from the beginning which made it easy to communicate my vision for a new start-up logo design. I would use again in the future and highly recommended.

Working with Erin was great!


I am in awe of the branding Erin created for my jewellery business, Sarah Joy. Her creativity and eye for detail exceeded every expectation I had. The process was smooth, concepts were extensive and I loved the initial moodboard phase, which ensured we were on the right track from the outset.

One in a kind!


I'm ready to jump on a call
to see if we're a great fit.

Ready to up-level your brand?